The Mudgee wine region is set to receive an economic boost through increased international tourist numbers, after being successful in securing $50,000 in funding through the Federal Government’s International Wine Tourism Competitive Grants Programme.
Federal Member for Calare, Andrew Gee congratulated Mudgee Region Tourism on their project to target international visiting friends and relatives through a destination marketing campaign, to be supported by $50,000 in grant funding from the Federal Government’s $50 million Export and Regional Wine Support Package with $30,000 to be contributed by Mudgee Region Tourism and $20,000 from Mudgee Wine Association.
“The aim of this grant is to help attract more international tourists to the Mudgee wine region, which is great news for local producers and the local economy,” Mr Gee said.
“We’ve got world class wines in the Mudgee region and we want as many people to enjoy them as possible. If we can get more international tourists to come to the region and experience our wine and country hospitality first-hand, it’s even better for the local economy.
“By enhancing the wine tourism experiences of international visitors, we are helping grow wine exports and further bolstering Mudgee’s excellent wine reputation at an international level.
“It is essential we show our visitors a great time and they get to enjoy a first-hand our premium food and wine in the place it is made.
“Our wine region has a great story to tell and we want to tell it to the increasing number of international visitors who are making the trip to Australian shores to enjoy Mudgee wines.”
Cara George, Mudgee Region Tourism Chief Executive Officer, said they are partnering with Mudgee Wine Association for the campaign which will run for three months later this year.
“We know that there is a huge opportunity to target the expat and VFR market including the UK, Europe, Canada and the United States but also from areas such as Bondi and Manly.
“Our campaign will highlight the wealth of experiences available in the Mudgee Region and our exceptional food and wine offering with an aim to cement our position as ‘the’ go-to short break destination,” said Cara.
The International Wine Tourism Competitive Grants forms part of the Federal Government’s $50 million Export and Regional Wine Support Package, a three–year strategy to increase the value of wine exports to a record $3.5 billion and attract an additional 40,000 international tourists to Australian wine regions.
For more information on the Export and Regional Wine Support Package visit https://www.wineaustralia.com/whats-happening/export-and-regional-wine-support-package