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Simplot gets on a roll with CoOL

Simplot gets on a roll with CoOL

Simplot Australia in Bathurst is one of the growing number of local companies rolling out Australia’s new Country of Origin Labelling (CoOL) early, making it easier for consumers to support local farmers and businesses. 

Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker, and the Member for Calare, Andrew Gee, today visited Simplot in in the Central Tablelands of NSW to see Australia’s new Country of Origin Labelling (CoOL) changes in action, well ahead of the 30 June 2018 deadline.

Minister Hartsuyker said it was wonderful to see a reputable company like Simplot Australia taking ownership of the changes well before the deadline when the new labels become mandatory and setting an example for other businesses.

“Australians want to know where their food is made or packed, and how much is sourced from Australian farmers. The CoOL system does just that and makes it easier for those shoppers keen to support local Australian businesses,” Mr Hartsuyker said.

“For most food made, grown or produced in Australia, labels will feature the kangaroo in a triangle symbol and a bar chart indicating the percentage of Australian ingredients.

“It’s exciting to see a family-owned company like Simplot leading the way, rolling out CoOL on all their Edgell and Chiko products­—such iconic Australian brands.

Mr Gee said he was delighted to see well-known Calare businesses adopting the changes early on, and encouraged other businesses, both in Calare and across the country to get on board with the new reforms.

“We are already seeing the new labels on Simplot products such as Edgell canned vegetables and everyone’s favourite savoury snack the Chiko Roll, as well as other Chiko products,” Mr Gee said.

“It’s a system that’s good for Australian consumers and for Australian farmers—a win-win.

 “We want to help businesses with the process, with a range of assistance available including an online tool to help them identify appropriate labelling for their products.”

The tool and other support for business can be found at or by calling the contact centre on 13 28 46.

More information for consumers can be found at